WITH the opening of its 17th store in the Western Region at Roshan Mall, Jeddah, the REDTAG Group now boasts 104 stores in the Middle East. The Dubai-based value fashion chain has dramatically altered the region's retail landscape in a short span of time by offering an affordable range of quality fashion wear & home ware. Ernest J. Hosking, CEO of the REDTAG Group, said “by opening our 60th REDTAG store in Saudi Arabia, we have taken a significant step forward in our plan to position REDTAG as a fashion & home retailer who makes the shortlist of any price-sensitive shopper in KSA.” “REDTAG is already a force to be reckoned with in Bahrain, Kuwait, the UAE, Qatar, Jordan, Yemen & Oman and we want the brand to achieve the same stature in Saudi Arabia during 2012. Shoppers at the REDTAG store at Roshan Mall can expect to pick up good quality fashion wear at affordable prices. They can also expect to see new collections in the store regularly and frequently,” he added. Riaan Albertyn, REDTAG stylist, said: “Our winter 2012 collection this year is a palette of color, style and fun. For the women, its backs to the wide-legged chiffon trousers teamed with sweaters and jackets . The men's collection is a mix of formal and casual wears with certain lines in a vintage look and feel. The kid's collection is wide and varied from jackets and sweaters for girls, playful and smart winter clothing for the boys. Throughout the store there is a huge collection of winter fashion for women, men and children. It's a happy, light and refreshing winter look.” — SG