JEDDAH – REDTAG, the region's leading value fashion, lifestyle and home ware retailer opened its 20th store at Serafi Mega Mall in western region last week. Commenting on the opening of the new REDTAG Showroom, Shehbaz Shaikh, Country Manager of REDTAG, said: "The new showroom, which is our 67th in the Kingdom, consolidates our position as a leading retailer of fashion, lifestyle and home-ware products to the mid-market segment." The showroom will offer a wide range of apparel and accessories for men, women, children and infants as well as home ware. Value-driven customers with active and demanding lifestyles will be delighted to know that REDTAG refreshes its collections frequently to ensure that each store always offers the latest international trends in fashion and home ware - at the most affordable prices. "Customers visiting the new REDTAG showroom will find the same value elements that they have come to expect and appreciate in our brand," said Shaikh. Ernest J. Hosking, CEO of the REDTAG Group said, ‘By opening our 67th REDTAG store in the Kingdom, we have taken a significant step forward in our plan to position REDTAG as a fashion retailer who makes the shortlist of any price-sensitive shopper in KSA. REDTAG is already a force to be reckoned with in Bahrain, Kuwait, Qatar, UAE and Jordan. We want the brand to achieve the same stature in KSA during 2012. Shoppers at Serafi Mega Mall REDTAG store can expect to pick up the latest fashion wear at affordable prices. They can also expect to see new collections in the store regularly and frequently." Being a value-focused retailer offering a range of fashions for the entire family for budget-conscious shoppers, the REDTAG brand offers the latest in fashion and accessories for men, women, children, Infants and newborns. – SG