PRINCE Faisal Bin Khaled Bin Abdulaziz, the Governor of Asir Province and the Chairman of the Tourism Development Council, honored Mobily for its Abha Shopping Festival's partnership. The Abha Festival 15th officially started with a ceremony last Friday at the Abha International Exhibition center, with a number of officials and businessmen. Mobily's SVP Corporate Communications & PR Humoud Al Ghobaini received the honorary shield on behalf of the company. During the ceremony, Al Ghobaini announced Mobily's sponsorship for this festival for the next three years, as he expressed appreciation for the prince's patronage. He added that such festivals have a significant impact in supporting and promoting tourism sector in the region as Abha Festival is the biggest in the Kingdom and the region. Mobily's sponsorship confirmed its commitment to social responsibility programs by taking part in all national events and supporting activities which contribute to the development of the local economy. The company also supports this year's Eastern Region and Onaizah summer festivals. — SG