Mobily is sponsoring the Abha Shopping Festival for the 6th consecutive time as part of its commitment to support the national summer activities in the Kingdom. As part of its sponsorship and partnership with Asir region, Mobily has set aside eight cars and daily prizes, which will be distributed across the coming two months, according to a statement issued by the company. The Abha Shopping Festival, inaugurated last Friday by Prince Faisal Bin Khaled, Emir of Asir region, is among the most popular festivals held in the Kingdom, with millions of Saudis and expatriates flocking to the area to enjoy the cool mountainous Abha weather. “The support and interest of Prince Faisal Bin Khaled for the success of the festival and the region at large continues to encourage us to sponsor the festival and be part of this local tourism success story,” said Khaled Al-Kaf, Mobily's CEO. “Abha is a region that has very high growth potential, and its local tourism sector has provided families in the Kingdom with a very good place to visit during the summer,” he added.
