In a significant development that marks the continuation of a four-decade-long partnership, Toshiba - Workplace Solutions Business Division (WSBD) has inked a new deal with Arabian Business Machines Co. Saudi (ABM-S), focusing on the latest innovations in barcode printing technology. This collaboration will be highlighted at the upcoming LEAP event, scheduled from March 4 to March 7, 2024, at the Riyadh Exhibition and Convention Center in Malham, Saudi Arabia. Under this strategic partnership, Toshiba will introduce an advanced range of Barcode Printers known for their precision, reliability, and efficiency. These printers are designed to cater to modern businesses' dynamic needs, setting new industry benchmarks. Reflecting on the extended collaboration, Pradeep Kumar, General Manager Toshiba Gulf -WSBD expressed enthusiasm about the future, stating, "Our partnership with Arabian Business Machines Co. Saudi is a testament to our shared values and commitment to innovation. Our success in the printing solutions business in Saudi Arabia is largely attributed to our four-decade-long partnership with ABM-S, which has consistently ensured outstanding customer satisfaction throughout the years. With the introduction of our new Barcode Printing solutions, we are confident that Arabian Business Machines Co. can achieve even greater success. This new deal marks the beginning of yet another exciting chapter in our journey together." Arabian Business Machines Co. Saudi, a leading provider of innovative technology solutions in the Saudi Arabia, views this partnership as a cornerstone of its mission to deliver excellence. "The longstanding relationship between Arabian Business Machines Co. and Toshiba is built on trust and a shared vision for the future. This new agreement strengthens our alliance and reinforces our commitment to bringing the best in technology to our clients in Saudi Arabia," remarked Ghazi K. Alotaibi, General Manager - Arabian Business Machines Co. The LEAP event will be the perfect backdrop for unveiling Toshiba's latest barcode printers, with Arabian Business Machines Co. Saudi hosting a dedicated booth for live demonstrations. Attendees will have the opportunity to experience the cutting-edge technology and performance of Toshiba's printers, which are set to redefine business operations across various sectors. The Arabian Business Machines Co. booth at LEAP 2024 will highlight Toshiba's technological prowess and serve as a testament to the enduring partnership between Toshiba and Arabian Business Machines Co. Saudi. Visitors can look forward to engaging with experts, exploring the latest trends, and discovering how these innovations can drive business efficiency and growth.