Najm for Insurance Services launched its new branch in Ar-Rass Governorate as part of its expansion plans and in line with its strategic partnership with the General Directorate of Traffic last Wednesday (Jan. 15) at the headquarters of the General Directorate of Traffic in Al-Qassim Region, in the presence of Colonel Abdullah Saleh Al-Masoud, Director of Ar-Rass Traffic Police Division; and Ibrahim Al-Mahboub, Chief Operating Officer at Najm. Through opening this new key branch, Najm aims to reinforce its expansion strategy plans to cover all the Kingdom's regions and governorates, as it has recently opened several branches in Qassim region in Buraidah and Unaizah provinces. The new branches will contribute toward speeding service delivery and meeting the needs of citizens and residents by providing them with the best offerings. In this regard, Ibrahim Al-Mahboub said "this step comes to support Najm's expansion strategy and service enhancement goals, and recognizes its commitment towards its national duty to improve traffic safety". He also expressed his confidence that the new branch will undoubtedly contribute towards reducing the rate of traffic accidents in Qassim, which is currently witnessing multiple disasters due to dangerous intersections that require urgent follow-up, guidance and direct action. Al-Mahboub also reiterated Najm's keenness to cover all the Kingdom's regions by opening several branches in order to promote traffic safety and reduce the number of deaths resulting from traffic accidents as per the targets outlined in the Saudi Vision 2030 and the Quality of Life Program regarding improving services provided to citizens and residents, and activating all means to maintain their health and safety. Through its ambitious expansion strategy, Najm has launched its services in Al-Gat, Uyaynah, and Jubailah, in addition to the new branch in Ar-Rass, bringing the total number of cities and governorates covered by its services to 40. The new branches contribute towards speeding-up the delivery of quality services provided to citizens and residents, and meeting motorists' needs, in turn enhancing traffic safety standards. — SG
