ZAY El Amar, the region's first online beauty talk show that has successfully created common ground between talented Arab women and beauty, celebrates one successful year of offering online beauty to the region's women. Zay El Amar, which has teamed up with international beauty pioneer and expert, Lancôme, provides inspiring beauty content through the eyes and experiences of key Arab spokespersons. Juana Oustwani, Group Product Manager Lancôme at L'Oréal Middle East, said “our collaboration with Zay El Amar demonstrates our continuing strive to become pioneers in the beauty world. Fusing successful personalities and beauty, the show puts beauty in perspective and underlines the power and significance of teaming beauty and success together. With Lancôme the women of the region are empowered through beauty and education.” The show's main purpose is to allow guests to share their rich experiences, inspirations and beauty secrets, using an unconventional and innovative platform. The program has hosted industry leaders in beauty, fashion and TV, to include renowned beauty bloggers, make-up artists, fashion designers, TV presenters, and artists. Previous guests on the show were Huda Kattan, Tamara Al Gabbani, Alia Al Shamsi, Sumayyah Al Suwaidi, Tala Samman, Sarah Baydoun, Zoubaida Yaacoub and Nahla Al Fahad. The show has enjoyed a very healthy following of females across the region who look to the show for tips, advice and inspiration. Yasmina.com, Diwanee digital property, is a female lifestyle, beauty & fashion portal. Yasmina.com aims to be the home for modern Arab women who are passionate about fashion and beauty, interested in celebrity news, music, movies, TV shows and lifestyle topics, and looking for greater interaction and a sense of community. — SG
