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Yara supports Braun's movement to adopt healthier hair practices
The Saudi Gazette Published in The Saudi Gazette on 26 - 05 - 2012

Yara pledges support to Braun's movement along with the region's most influential beauty ambassadors in Dubai.— Archive photo
DUBAI –– Arab singing sensation Yara, Braun's celebrity hairstylist Sascha Breuer pledged their support to the movement at a glamorous evening along with three of the region's most influential beauty ambassadors: Huda Kattan, popular regional beauty expert and blogger of Huda Beauty; Diala Makki, Dubai TV presenter of beauty talk show ‘Mashaheer'; Aishwarya Ajit, host of Dubai One's Studio One Show, championed the benefits of healthy styling with women in the region.
Braun announced that achieving hair pride lies in their Satin Hair 7 range of hair styling tools, which are designed to deliver safe and healthy hair styling for every day use.
The range is formulated with unique IONTEC technology which releases millions of active ions onto your hair to attract moisture particles from the air while styling, protecting the health of your hair and leaving it beautifully soft and shiny.
“Women are not willing to compromise on the health of their hair for style any longer, and they don't need to either,” said Bushra Iqbal, Braun Brand Manager, Arabian Peninsula.
Iqbal said that with with the all-new Satin Hair 7 range women can enjoy hair styling without worrying about damage from heat due to its IONTEC technology.
The guests enjoyed a hair-show titled ‘Hair Pride Parade' by Breuer and Wella's celebrity hairstylist. Breuer also showcased autumn/winter hair trends for different hair textures and colors.
Breuer further said there are two trends this season: maintaining your hair super glossy and healthy and mono-coloring with Wella Koleston Colour Intense Foam.
Elements that never changes in hair are healthiness and vitality, which is why Breuer said that the Hair Pride Movement was initiated because they wanted women to adopt healthier hair rituals and products.
In a poll conducted through anaZahra.com's Facebook page, the Middle East's leading beauty website, Braun Hair Care asked women in the GCC to voice their hair care concerns when it came to hair styling. Around 94 percent of the women who participated in the poll expressed the need for a solution which provided them with stylish hair without compromising on its health. __

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