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Fashion icon brings haute homes to Dubai
Published in The Saudi Gazette on 19 - 07 - 2008

Fashion icon Karl Lagerfeld has signed an exclusive deal with Dubai Infinity Holdings (DIH) for an intelligent innovative investments enterprise that will focus on first-of-its-kind projects in non-conventional growth sectors, in line with their mandate to fulfill unmet market needs.
Lagerfeld is to design limited edition homes on Isla Moda, the world's first dedicated fashion island, set in the iconic development, The World. This will be an exclusive collaboration between Dubai Infinity Holdings and Lagerfeld across the GCC and India.
“Dubai Infinity Holdings is excited to bring Karl Lagerfeld to the UAE region for the first time as he embarks on laying his footprint on Isla Moda. He is the first of five iconic designers who will shape Isla Moda into an international destination. This is a very important phase in the development and begins a new chapter for fashion in Dubai,” said Samira Abdulrazzak, CEO of Dubai Infinity Holdings.
“Karl Lagerfeld's exquisite work transcends demographics and is idolized by fashionistas in Dubai,” she added.
Legendary fashion pioneer Lagerfeld is a designer of a multitude of talents. His collaborations with avant-garde fashion labels such as Chanel, Fendi and eponymous brand Karl Lagerfeld has propelled him to Fashion Icon status. However, his versatility and interests in history, architecture, music, literature and photography has made Karl Lagerfeld one of the most influential designers of today.
Karl Lagerfeld has ventured into several expressive forms of art and beauty. His passion for photography took him behind the lens, creating his own campaigns and artistic photography, which are shown in the most famous galleries and museum all over the world. This obsession for photography and books naturally lead him to open his own bookshop on the left bank of Paris and start a new venture as a publisher of art books with his publication house, 7L. He has implemented his passion for interior design by creating several different designs for his own properties, which reflects his artistic vision.
Karl Lagerfeld's flair of combining avant-garde and haute couture will blueprint the isle of inspiration. “The metamorphosis of art and beauty is my passion. The discovery of contemporary mediums of expression has allowed me to pursue my interest in art, beauty, architecture and progressive cultural exchange,” said Lagerfeld. “Dubai is a fashion bud on the verge of blossoming into the next fashion hub of the world. The city is alive with culture and rich in personality, making it a perfect place for aesthetic, fashion and design to flourish. Isla Moda has tremendous potential to be the style icon of the future and I intend on driving the island to high style stardom,” he added.
Today, Lagerfeld has recognized the tremendous potential for international fashion in Dubai. Renowned for his innovative approach to fashion, photography art and beauty, Karl Lagerfeld has continuously reinvented his career though the exploration of different channels of expression. Isla Moda, his latest venture, will provide the legendary designer with the canvas for his next masterpiece.
Isla Moda is set to deliver an exquisite lifestyle created and curated by the world's foremost designers offering a unique experience. The island will incorporate unparalleled architecture, lifestyle services, brand partnerships and design. Karl Lagerfeld is the first of five designers who will contribute to this iconic property.
Abdulrazzak who is behind the pioneering project believes that the Fashion Icon's legendary finesse and unprecedented style will set Isla Moda as the ultimate private paradise of high style: “We believe that the synergy of cultures will propel Isla Moda into international status making it an iconic landmark on the fashion world map. The most important aspect of this collaboration is the fact that we share a common vision.”
Dubai Infinity recently made headlines by signing a joint venture with India's largest entertainment house, Yash Raj Films as well as launching the regions first UAE national female leadership initiative Style 7. __


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