RIYADH – The Saudi Telecom Co. (STC), in collaboration with Saudi Airline's Alfursan, launched “Exchange Program” which enables customers to exchange their reward miles for Qitaf points. The new initiative is a new addition to the list of achievements of Qitaf, the biggest loyalty program in Saudi Arabia and the region. It also mirrors other mutual partnerships that Qitaf has with other companies, and which have attracted customers, employees, and those interested in loyalty programs, on the regional scale. The mutual partnership between Qitaf and Alfursan culminated in an Exchange Program, which allows Alfursan members to transfer their Reward Miles to Qitaf points and use them to receive exclusive services from STC, such as free minutes or SMS, or to exchange them for coupons by sending an SMS containing 1666 to 902. The program also allows Qitaf customers to transfer their points to other customers, a feature that distinguishes Qitaf from other loyalty programs. Customers may sign up for the Exchange Program for free, by sending a text message containing 1444 to 902, by visiting Khadamati portal, or by visiting Saudi Airline website at www.saudiairlines.com.sa The agreement signed between STC and Saudi Arabian Airlines is considered to be the first of its kind, between an airline and a telecommunication company in the region. This alliance was formed to provide innovative solutions and added value services that satisfy their customers and meet their demands, while exceeding their expectations. – SG
