To promote its highly popular Qitaf loyalty program, the biggest of its kind in the region, Saudi Telecom Company (STC) will allow customers to transfer points between each other so that the recipient can exchange them for free services or instant vouchers at any of STC's Qitaf partners, which include Hyper Panda, City Plaza stores, Al- Obeikan library and Al-Hokair amusement parks. The points transfer offer is valid up to the end of June 2008. Aljawal recently launched a new advertising campaign to raise the public's awareness about the unique features of the Qitaf loyalty program and the benefits of the points exchange system. __
