SHARP Middle East unveiled recently the MX-7040N and MX-6240N digital full color multifunction printers, which are well positioned for the high volume office color and light production environment. These are highly automated light production machines designed primarily for corporate reprographic departments and are also likely to find favor with pay-for-print firms that need the agility to react quickly to urgent, unscheduled jobs. On launching the MX-7040N and MX-6240N MFPs, Tomoo Shimizu, Director, Business Solutions, Sharp Middle East, said: "With its high levels of productivity, increased user-friendliness and unparalleled reliability, we're proud to launch our first entry into the competitive, but lucrative production arena." To make things as easy as possible, Sharp has equipped the new MFPs with a large color touch screen which is operated by 'finger-swipe' technology - similar to that which is commonly found in smartphones and tablet PCs. Finger-swipe control simplifies every task including all printing, copying, scanning and finishing operations. A large selection of finishing options makes it possible for customers to produce a wider range of documents in-house, giving them the benefit of financial savings, faster reaction times and better security for sensitive or time-critical documents. The MX-7040N and MX-6240N MFPs provide exceptional performance and expandability to meet the most discerning of business needs. With true 1,200 x 1,200 dpi high-quality printing, a 10.1-inch color LCD touchscreen and the option of Internet browsing and printing of Web pages, the Multifunctional Systems ensure enhanced usability, superb image quality and advanced functionality for any business or enterprise. Productivity-wise, the MX7040N and MX-6240N features a 150-sheet high-speed feeder with an engine speed of 70cpm and 62cpm (color & B/W) respectively. It is equipped with a 3,100-sheet paper capacity (expandable to 8,500 sheets) and seamless printing with an immediate toner hopper to ensure continuous runs during cartridge replacement. In terms of build quality, the new MFPs feature an environmentally-advanced design which is free of lead and chromium, and feature a short warm up time, contributing to overall energy savings. Gautam Chakrabarty, Deputy General Manager, Marketing at Sharp Middle East, said: "Sharp prides itself on developing the latest printing solutions to ensure businesses - both Print and Copy Bureaus and in Corporate Reprographic Departments (CRD) of larger-scale corporations - can enhance their productivity through smarter, more efficient and more reliable devices." "The launch of the new line-up is part of Sharp's overall business strategy to increase penetration in the color printing segment and grow market share into the lucrative production arena. The MX7040N/MX-6240N is a great addition to our solid MFP line-up," Gautam added. – SG
