Brother International Corporation Gulf, a global leader in the development and manufacturing of printing, communication and digital imaging products for homes, SOHOs and enterprises, has projected that 40 to 50 percent of single function printers being used in Middle East businesses will be replaced by Multifunction Centers (MFCs) by 2012. The popularity of these devices stems from its capacity to perform several tasks, which are previously handled by different devices thereby allowing users to save space and improve efficiency. In line with this, the company is offering new models to provide a wide range of users with the option to upgrade to colour Laser, mono Laser or colour Inkjet MFCs, which can help them boost their productivity and reduce deployment and operating costs. Significant innovations in semiconductor technology has made MFCs more reliable and versatile, thereby spurring the demand for these devices in the region, particularly in the UAE. MFCs are not only appreciated by small and medium-size businesses, but also by home offices and home users. Factoring in competitive costs and improved dependability of technology, MFCs have risen up to the challenge of the demanding and fast-paced times. As the pioneer in the MFC technology, Brother continues to invest heavily in developing more devices that will print high quality documents and produce digital photos, while allowing users to scan, fax and copy with more ease and efficiency. “Multifunction Centres are taking over a lion's share of single function printers and copiers in the Middle East region, as many end-users prefer to consolidate their hardware and save valuable floor space in their workplaces,” said Shinji Tada, Managing Director, Brother International Corporation Gulf. “With so many organisations recognising the merits in acquiring MFCs, we are expecting the demand to continually rise, thereby putting the pressure on developing devices that are in touch with the requirements of today's office environment. We have instigated this movement towards more technologically-advanced printing devices when we pioneered the MFC concept, and we are fully committed to sustaining the rising popularity of MFCs among regional companies.”
