JEDDAH: Juffali Automotive Company, the exclusive dealer of Mercedes-Benz in Saudi Arabia, launched the new generation of Mercedes-Benz R-Class in the Kingdom, which features, among others, an enhanced self-assured appearance - highlighting the unique personality of this versatile vehicle. During the official launch at the two-day EXCS Luxury Motor Show held in Jeddah which ended Thursday, Safi Kobaisi, general manager of Juffali Automotive Company, said the overall impression in particular has benefited significantly from the completely redesigned front section, which borrows elements both from Mercedes-Benz saloons and SUV models. He said more distinguished features were added to the new R-Class 2010 model to further enhance its interior, including the economy of space found in the latest MPV's, as well as the comfort, high-class appeal and prestige associated with classic Mercedes-Benz saloons. The latest generation also offers the same level of interior diversity for which its predecessor was renowned, and also boasts the robustness and all-wheel-drive properties of Mercedes