Sheikh Ziyad bin Mahfouz (middle), President, Elaf Group, receives the ‘Best 4 Star Hotel in KSA' Excellence Award. JEDDAH – Elaf Group of Companies, a pioneer in travel, tourism and hotel services in Saudi Arabia, has obtained two recognitions at the Tourism Excellence Awards ceremony that was recently held as part of the SCTA's Saudi Travel and Tourism Investment Market (STTIM). Sheikh Ziyad bin Mahfouz, President, Elaf Group, received the "Best 4 Star Hotel in KSA" Excellence Award, while the "Sales of the Year in KSA" Excellence Award was presented to Mohammed Sharaf, Sales Manager of Hotel division at Elaf Group. "Winning these awards underlines the increasingly significant presence of our hotels and services catering the tourism and travel industry in Saudi Arabia", said Bin Mahfouz. "Looking ahead, we will continue to raise the bar of the industry standards and policies in line with the continuing developments of our times to help meet the market requirements worldwide." The achievement is a culmination of the Group's ongoing efforts and concern to offer distinctive services that help achieve further success and profit. Undertaking several evaluations under established standards and measures, Elaf Group of Companies has participated in this event to help strengthen its market footprint and implement its national plan, where it also won two Tourism Excellence Awards.