The Elaf Group of Companies, a pioneer in travel, tourism and hotel services in the Kingdom of Saudi Arabia, recently marked another major milestone by receiving an award as the ‘Best Service Company' in the Kingdom and the GCC from Air France-KLM. Ziyad Ahmed Bin Mahfouz, CEO of Elaf Group, said this recognition serves as a testament to the Group's excellence in providing exceptional travel and airline services in the Kingdom and across the region. He added that the company has been successfully achieving its goals in line with its strategic partnership with Air France - KLM. He also reiterated Elaf's commitment to upholding client confidence and satisfaction and providing services in accordance with the highest international quality standards. He explained that this approach has helped the company achieve a leveraged increase in ticket sales for Air France-KLM. “This award demonstrates our firm commitment to offering superior travel services to a wide range of clients. We shall continue our ongoing expansion plans and intensify efforts to maintain our leading position in the Saudi market, with particular focus on further developing our services and promoting innovative offerings for the tourism and travel sectors,” said Bin Mahfouz. “Our latest recognition also shows the important and expanding role of the travel, tourism and hospitality sectors in promoting Saudi Arabia's economic growth. We intend to continue setting new and higher standards of excellence and quality in Shariah-compliant hospitality services,” he noted. Elaf Group has pointed out that improving packages, services and products from key industry players are complementing the boom in domestic tourism in the country.