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BMW, MINI rev up Q1 sales in Kingdom
Published in The Saudi Gazette on 22 - 04 - 2012

MOHAMED Yousuf Naghi Motors has reported an 8 percent increase in BMW and MINI car sales in the first three months of 2012 compared to the same period in 2011.
The official importer of BMW Group vehicles in Saudi Arabia demonstrated its intention to complete yet another successful year by retaining its position as one of the five best performing markets in the Middle East, clearly demonstrating Saudi Arabian customers' desire for top-of-the-range, premium vehicles.
"The increase in our sales confirms the loyalty of our customers and the strength of the BMW and MINI brands in the Kingdom," said Anees Jamjoom, Managing Director, Mohamed Yousuf Naghi Motors. "BMW Group vehicles represent high performance, engineering excellence and pioneering innovation, all of which are qualities appreciated and desired by discerning customers here in Saudi Arabia. This factor coupled with an exceptional model portfolio and great customer service makes us optimistic for the months ahead."
The flagship BMW 7 Series was the highest volume selling model. Combining ultimate style, comfort and luxury with supreme driving dynamics and pleasure, the BMW 7 Series continues to be one of the company's best-selling models. Also contributing to Mohamed Yousuf Naghi Motors' solid performance was the BMW 5 Series, the BMW X6 Sports Activity Coupé and the BMW X5 Sports Activity Vehicle.
MINI also witnessed growth in the Kingdom during the first three months achieving 121 percent growth. Sales were led by the MINI Countryman while the MINI Cabrio and MINI Hatch were also strong contributing factors to the brand's first quarter 2012 success in Saudi Arabia.


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