LuLu Saudi Hypermarket Group is hosting the Pinoy Fiesta "Pinoy Salo-Salo SA Lulu" from July 20-31, 2016 in all its outlets in KSA. The twelve-day long event got underway on Wednesday across the Kingdom with Iric C. Arribas, Charge D'Affairs, Philippine Embassy, inaugurating the festival at Lulu Hypermarket, Riyadh Avenue Mall. In Jeddah, the event was launched by Imelda Panolong, Consul General Philippine, at Lulu Hypermarket, Jeddah Event Mall Amir Fawaz. This year, the group is organizing the Pinoy Fiesta in a "big way" this time, too, it said in a statement. "LuLu is endeavoring to celebrate the culinary heritage and food habits of the Philippines, as well as to highlight and promote the best-quality Filipino food products and agricultural produce among the local community through the fiesta," the statement said. LuLu Group has been organizing Filipino Festival for several years as part of its annual food festivals. This year, there is an "exclusive focus on Filipino food habits, taking into consideration its long heritage," according to the statement. Over the 12 days, the group is conducting special promotional campaigns on a number of imported items in association with brands such as Mama Sita's, Del Monte, Shaflout, AFTA, 555, Datu Puti, Argentina, Marcapina, Ladies Choice, Lucky Me, UFC, Century, etc. Special collection of musical instrument, varieties of healthcare products, new and rare collection of smart watch and tablets also are the special attraction of the promotion. As for agricultural produce, collection of white onion, curly parsley, garlic, morning glory leaves, bean sprout, pechay, baby pechay, calamansi, guyabano, mangosteen (wild), dragon fruit, durian, pomelo, papaya, tanglad, kamote (white and violet), ube, rambutan, pandan leaves, pineapple, banana, senorita banana, sweet corn and hass avocado are on display and will be available throughout the festival period. Renowned Mama Sita's chef Andro Coronel Faderanga has been rope in to conduct exclusive live cooking sessions for Pinoy foodlovers during the festival. A raffle draw has also been organized for customers who visit the festival. The participants are entitled to win 15 "to and fro" air tickets for the Manila sector. Furthermore, they have also chance to win 11 Range Rover cars by participating at any of Lulu's seven outlets in Riyadh, Al-Khobar, Dammam, Jubail and Jeddah. Moreover, various kids' activities have been planned, LuLu official said. In addition, necessary arrangements have been made for customers to "taste the versatility of Filipino cuisine and buy food products of their choice".
