Arabian Oud, the largest retail chain specialized in Eastern perfumes, recently set a new benchmark by opening its first store in Times Square, New York City – one of the most prominent landmarks in the world – confirming Arabian Oud's international positioning as leading brand in the Eastern perfume industry. With reaching out to international markets and tapping into a global audience as the main driver of the expansion strategy adopted by Arabian Oud, its main mission is to carry the Saudi flag to more than 35 countries. Mazen Khalil, Technical General Manager, said "Arabian Oud has finalized all the procedures with the property owner, Sherwood Equities, the real estate company specialized in real estate development and which owns and manages a prime portfolio of properties in New York City and Long Island, including Two Times Square, 1600 Broadway, One Times Square, The Coronado (Broadway and 70th Street) and The Saratoga (1st Avenue and 75th Street). The Times Square is the most famous landmark of New York City, and renting this property in this strategic location is just the initial step in our plan to open several branches for Arabian Oud in the United States of America. We are very proud of this new achievement being recorded for a Saudi company working according to international standards." Arabian Oud, established in 1982, is the largest company operating in the eastern perfume industry. It was recently ranked first as the most selling perfume company in the MENA region, and the 11th globally as per the certified report issued by Euromonitor. Arabian Oud operates more than 750 stores in more than 35 countries across the world, and it is recognized as the most famous global brand. This was due to its proficiency and uniqueness in producing incense, Eastern perfumes and aromatic oils.