MEPCO lays the Foundation for PM5: A Groundbreaking Leap in Paper Production, doubling Supply Capacity and introducing Superior-Quality Paper to the Region    Secure 2030 by Seclore strengthens Data Sovereignty, Cybersecurity and Regulations in Saudi Arabia    Lebanese President Aoun arrives in Riyadh in first official foreign visit    Crown Prince exchanges Ramadan greetings during reception in Riyadh    Civil Defense warns of precaution amid forecast of rain in most Saudi regions until Friday    EU must urgently rearm, says von der Leyen    Australian whose blood saved 2.4 million babies dies    Trump insists Putin wants peace as war is raging in Ukraine    Dozens found alive in metal containers after India avalanche    UK death rate 'reaches record low'    Anora sweeps Oscars with best picture, best director and best actress for Mikey Madison    Bassogog stuns Al-Ittihad with last-minute equalizer as Al-Okhdood snatches a dramatic draw    Saudi Arabia invites misguided individuals abroad to return home under amnesty offer: State Security chief    Cristiano Ronaldo left out of Al-Nassr squad for AFC Champions League clash against Esteghlal in Iran    First smart, environmentally friendly mosque opens in Tabuk    Saudi Arabia to partner with US company to manufacture and export "flying taxis"    Toney's hat-trick stuns Al Hilal as Al Ahli claims thrilling victory in Saudi Clasico    Al-Somah leads Al-Orobah to upset win over Al-Nassr    King Salman prays for peace and stability for Palestinians in Ramadan message King reaffirms Saudi Arabia's commitment to serving the Two Holy Mosques and pilgrims    Jennifer Lopez returns to Saudi Arabia to headline Formula 1 Grand Prix in Jeddah    SFDA warns against Maragatty chicken broth for containing banned colorants    Bollywood star Saif Ali Khan 'out of danger' after attack at home in Mumbai    Order vs. Morality: Lessons from New York's 1977 Blackout    India puts blockbuster Pakistani film on hold    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    









Nissan Mideast scoops Gold Award at MEPRA
Published in The Saudi Gazette on 02 - 01 - 2016

Nissan Middle East's recent ‘Innovation that Excites' activation for the new Nissan X-Trail on the popular social media platform, Instagram, has won the top prize at the Middle East Public Relations Awards (MEPRA) in the ‘Consumer Goods' category.
"Working closely with our agency, Memac Ogilvy, we produced a unique and effective activation on the most engaging social media platform of all: Instagram," said Yolande Pineda, Nissan Middle East's Director of Corporate Communications.
"We wanted the introduction of the new Nissan X-Trail to stand out from the hundreds of car launches that happen here each year, and to live up to Nissan's promise of ‘Innovation that Excites'. The net result of this campaign for Nissan was an organic 32 percent increase in followers on Instagram, and this award at the prestigious MEPRA is a great recognition of our efforts to bring innovative engagement platforms with our customers."
The new Nissan X-Trail appeals to young and adventurous people with a lust for life – many of whom are avid users of Instagram, attracted by its interactivity with a global audience, and they create engaging content each day that expresses their personalities. With this target audience in mind, an innovative Instagram campaign was deemed to be ideal because it fits in with their existing behavior and interests.
After careful analysis and in-depth research, Nissan's team identified six of the UAE's most active and influential Instagram users, all of whom enjoy huge audiences and embody what the new Nissan X-Trail is all about: cutting edge, connected, confident, adventurous and bold.
Using the 2015 Nissan X-Trail before it was publicly available, Nissan sent these six individuals on a unique road trip to an undisclosed location, during which they competed against one another by sharing their experiences with their followers. Every time the Instagrammers received a strategically chosen ‘trigger word' (such as ‘adventure', ‘X-Trail' and ‘road trip') in their comments, they earned points which were added to, the more interaction they had with their followers.
Using Instagram, the six shared their experiences through photographs every step of the way with their followers and, using the hashtag #TheOneToFollow, which communicates the new Nissan X-Trail's superiority over its competition, Nissan managed to effectively communicate its message in the most engaging way possible and the terminology being used by users and followers of the chosen six demonstrated acute awareness of the X-Trail model.
Within just six hours and without any monetary support, Nissan Middle East had reached more than 1.8 million people and received over 25,000 social media interactions in the forms of likes, comments and ‘regrams', with ‘Nissan' and ‘X-Trail' being mentioned nearly 20,000 times.


Clic here to read the story from its source.