For the second consecutive year, Memac Ogilvy Public Relations shined at Middle East PR Association (MEPRA) awards ceremony, bringing home 3 prestigious awards, namely: the ‘Highly Commended award for Best practice in the Healthcare and Service' won by Pfizer-Hidden Faces of Diabetes (HFD) Awareness Campaign in Algeria, the ‘Best Use of Social Media/ Digital PR' and ‘Overall Campaign of the Year' won by Sprite Min Al Akher campaign created by Dubai office. Dubai “Sprite “Min Al Akher” Campaign for Coca-Cola created a series of comic mini webisodes, each around 5 minutes that took a refreshingly honest spin on life with bold views of Saudi's social struggles. The campaign was leveraged on Facebook, YouTube, and Twitter accounts. The campaign used the online stratosphere (Sprite and sa7i.com) as it offers limited filtering, facilitates freedom of expression providing consumers with the opportunity to be heard. While the “no sugar coating policy” evoked a lot of criticism, Sprite remained true to its brand personality, meeting resistance with persistence. Within eight weeks, haters turned into loyal followers and the campaign reached epic proportions winning 2 prestigious awards in MEPRA. “The Hidden Faces of Diabetes” was an awareness campaign created for Pfizer by Memac Ogilvy Algeria. An interactive two-day event, it intended to raise awareness on the complications of diabetes. It won the ‘Highly Commended Award for Best practice in Healthcare and Service'. Edmond Moutran, chairman and CEO of Memac Ogilvy Middle East and North Africa, said: “It makes me feel so gratified to see the efforts of our hard work recognized. Creativity is the core element of our business and these awards are testament to the efforts and dedication that we invest in each campaign we develop. Grabbing three awards by our largest office and our smallest one is a benchmark for next year's ceremony where we aim to maintain our success and win bigger in MEPRA.” Saada Hammad, Regional PR Director, Memac Ogilvy PR MENA, said: “Bringing home again the award of ‘Best Use in social Media/ Digital PR' is an excellent proof of our persistence to develop award winning campaigns that answer our clients' expectations.” — SG
