Etihad Etisalat – Mobily – has launched a drive to help victims of the Jeddah floods. Gathering donations from subscribers through the donation hotline, 600000, Mobily said it will match all donations made. Once a subscriber sends an SMS message to the hotline, Mobily will collect SR10 from the client's account, and will then match the amount for a combined SR20 donation per message. Khalid Al-Kaf, Mobily's CEO, said the campaign is open to all Mobily's subscribers. He added that Mobily's initiative comes out of its sense of responsibility toward society, as well as being Mobily's way to spread a culture of charity through trustworthy channels. Al-Kaf said the company expects the campaign to be very popular among its benevolent subscribers, and to play a part in alleviating the suffering of the victims. Mobily enjoys a track record of charitable work. The company led a donation campaign for disabled children, and donated SR1 million to the Charitable Society for Disabled Children last Ramadan.
