The LuLu “Dream Drive Celebration” has been launched at all Lulu Hypermarket outlets in Riyadh and Al Khobar on July 20 and will continue until November 11, 2011, organizers said. This car promotion campaign is a part of the Festval Seasons and customers have a opportunity to win five Mercedes Benz E-Class cars from LuLu outlets. The draw will be held on Nov. 15. The organizers said there was a huge response from the customers for the festivals organized by LuLu on several occassions. As Ramadan is getting near, all LuLu officials said their outlets are ready to receive customers with speciality products.