day Toyota Hilux Festival 2011 will be opened in Jizan Region at Al Cornish Road, Wednesday, says a press release. A huge rally of Hilux fans and lovers is expected to attend this event. The festival is being organized by Abdul Latif Jameel Co. Ltd. The press release quoted Mohammed Faid, Marketing Manager of Toyota Commercial Vehicles Sector, as saying: “The company's decision to organize family Hilux 2011 festival is one of the events that work to spread the spirit of fun and entertainment among young people. The choice of Jizan Region is a fulfillment of the company for the Hilux enthusiasts. The geographical location and the wonderful nature of the city during summer days help a lot to organize such events.” The festival includes folk art band, new Hilux 2011 test drive and quarrying challenge which is famous as “Tahjeer” in Arabic. These activities will help everyone to discover the new specifications and features of the new model. Attendance also can touch interior features and the design of the stylish exterior full of dynamic in addition to the spacious cabin associated with stability driving.