Making a dramatic impact on day one, Toyota surprised visitors to the Saudi International Motor Show by unveiling the keenly anticipated all new 2013 Toyota Avalon and the completely reengineered SUV Toyota Rav 4. Toyota had on display its full 2013 line up at the show in addition to the fun and interactive activities that have become the hallmark of the Toyota pavilion at the motor show and something Kingdom's car enthusiasts look for every year. Eng. Adel Ezzat, Managing Director of Marketing at Abdul Latif Jameel (ALJ), the authorized distributor of Toyota in Saudi Arabia, said: “The Saudi International Motor Show is a world-class event and as such it is the ideal platform for us to unveil two key Toyota models, while also on display are the Toyota Prius, the pioneer of hybrid vehicles, some special editions for our youth and the complete range of Toyota cars.” He added “with major happenings such as these two debuts, along with many exciting activities and competitions, we look forward to welcoming many more visitors during the next few days to have the joyful experience at the Toyota booth.” Toyota's philosophy of Continuous Improvement (Kaizen) and Customer First is critical in every decision. Huge investments are made by Toyota in R&D and training of the associates, ensuring to deliver the best quality products and services every day. Describing the new debut models, Ezzat said: “The All New Avalon 2013 is the pinnacle of luxury. From the captivating exterior design to the deep comfort in the spacious cabin, it offers a truly enriching luxury experience.” Commenting on the RAV 4, he said: “No one will want to miss this opportunity to see the new Rav-4 that has taken on a stylish new personality, radiant with urban beauty and confident power.” “Looking to the future of sustainable mobility, visitors to our stand at the Motor Show can see 15 years of pioneering research and development embodied in the Toyota Prius, the world's first mass produced hybrid vehicle and the ultimate eco-friendly car,” he noted. Backed by a policy of the customer comes first, ALJ's stewardship of Toyota brands in Saudi Arabia is supported by a Kingdom-wide sales and service network that is renowned in its commitment to excellence at every level. — SG
