based Al-Bilad said the concept of media means shedding light on the contemporary problems and means for tackling these problems in the light of the principles adopted by each country. "The media should work purposefully for building social awareness in a rational manner that conforms with the culture of development and modernization," the daily said. "Moreover, the media should be utilized for the service of the society including change of the human behavior and the negative values in the society," said the daily, noting that the media should be characterized by accuracy and credibility. The daily pointed out that the media has a great responsibility as regards dealing with the developments in all political, social and economic domains as well as the local, regional ad international developments taking into account the importance of serving the country's higher interests. Dr Abdulaziz Khoja, the Minister of culture and information, was speaking truth when he said that media is an independent economic sector and it is also a productive strategic sector which is linked with the identity and the awareness, the daily concluded. --MORE
