EDDIN IHSAN OGLU, THE OIC'S SECRETARY GENERAL, SAID THE CONVENING OF THE CONFERENCE COMES AT A TIME WHEN THE MUSLIM WORLD IS FACING BIASED CAMPAIGNS. HE NOTED THAT THE MUSLIM LEADERS AT THEIR SUMMIT HELD IN MAKKAH UNDERLINED THE IMPORTANCE OF ENABLING THE MUSLIM WORLD TO EXPLAIN ITS VIEWS AND TO DEFEND THE ETERNAL VALUES OF ISLAM. OGLU POINTED OUT THAT ISLAM IS A CREED AND A WAY OF LIFE, AND ADDED THAT ' IT IS AN ESSENTIAL MATTER TO ESTABLISH TELEVISION STATIONS AND SATELLITE CHANNELS IN THE IMPORTANT INTERNATIONAL LANGUAGES AND OPENING ISLAMIC INFORMATION OFFICES IN SOME INTERNATIONAL CAPITALS. OGLU URGED THE MUSLIM INVESTORS TO INVEST IN THE BIG INTERNATIONAL MEDIA INSTITUTIONS SO AS TO CONTRIBUTE TO CORRECTING WRONG IDEAS AND CONCEPTS ABOUT ISLAM. HE CALLED FOR EVALUATING THE SITUATION OF THE INTERNATIONAL ISLAMIC NEWS AGENCY (IINA) AND THE ISLAMIC BROADCASTING ORGANIZATION (ISBO) --MORE