Saudi Research and Publishing Company (SRPC) has joined Dubai Holding to set up a joint venture, "Moutamarat," which will manage conferences and exhibitions in the Arab world. An agreement was signed on Saturday by Dubai Holding's chief executive officer, Mohammed Al-Gergawi, and Dr. Azzam Al-Dakhil, deputy chairman of Saudi Research & Marketing Group (SRMG) and managing director of SRPC, according to a report published today by Arab News. "Moutamarat will develop its own portfolio of conferences and exhibitions with a strong focus on quality, innovative research and a clear sense of serving the public interest," Gergawi said. "In addition, Moutamarat will work with leading organizers to attract global meetings to the region and will seek strategic partnerships with like-minded institutions across the Gulf," he said. Dakhil said the new venture reflected a shared vision of SRPC and Dubai Holding concerning "the central role that knowledge will play in driving the development of the region forward." He described the venture as one of the few examples of high-profile inter-Arab business initiatives that seek to create value for the whole region. "SRPC brings to this joint venture the reach of a media and communications giant, ensuring the broadest diffusion of knowledge generated by Moutamarat's events as well as a wide choice of specialized media titles that guarantee in-depth analysis," the SRPC chief said.