Saudi Research & Publishing Company (SRPC) and Emirates Media (EM) on Monday signed an agreement for advertisements exchange. As per the agreement, Al-Khaleejiah Advertising & Public Relations Company, an affiliate of Saudi Research & Marketing Group (SRMG), becomes EM's advertisement representative in the Saudi market. The accord was reached following a meeting of the joint board of directors of EM and SRMG at the Saudi company's headquarters in Riyadh, Arab News reported today. Dr. Azzam M. Al-Dakhil, SRMG's executive vice president and SRPC's managing director, and Ahmed Ali Baloushi, director general of Emirates Media, signed the accord. "The agreement aims at coordinating and publishing media campaigns through the media outlets owned by the two groups," a press statement said.
