Saudi Research & Marketing Group (SRMG) and Emirates Media signed here yesterday an alliance agreement between the two media organizations. The agreement was signed by Prince Faisal bin Salman bin Abdulaziz, Chairman of the Board of Directors of the SRMG, and Sheikh Abdullah bin Zayed Al Nahayan, the United Arab Emirates Minister of Information and chairman of Emirates Media's board of directors. The agreement allows the two organizations to establish companies under the alliance, exchange services and benefits and extend preferential treatment to each other. Sheikh Abdullah and Prince Faisal set up a board of directors to achieve the alliance's objectives and set out its strategies and policies. The new board will be chaired by Dr. Azzam Al-Dakhil, managing director of Saudi Research & Publishing Company, and Ahmed Ali Al-Baloushi, general manager of Emirates Media.