stc Group, the leading digital enabler of KSA, today announced a partnership with Lucid Group to provide direct-to-consumer connectivity services for Lucid customers in KSA. Through this collaboration, the companies will deliver exceptional connectivity that enables in-car infotainment and over-the-air functionality to enhance the driving experience for Lucid customers. As a leading digital enabler in the region, stc is committed to providing innovative solutions that meet the evolving needs of our customers. The partnership with Lucid allows stc to simplify the delivery and management of advanced over-the-air (OTA) in-car services and provides a foundation for innovating and meeting the changing needs of customers as new services evolve. This new connectivity service will enable Lucid customers in KSA to enjoy enhanced vehicle performance and functionality, including continuous improvements to vehicle control and infotainment systems via OTA updates, remote vehicle diagnostics, controls, and serviceability, music streaming through in-vehicle apps, and navigation. "We are excited to collaborate with Lucid Group to create a seamless connectivity experience for Lucid Air customers in Saudi Arabia," said Saud Alsheraihi, VP of Business Products & Solutions at stc Group. "This partnership allows us to continue to push the boundaries of innovation and provide the highest quality products and services to our customers." "Through our collaboration with stc Group, Lucid aims to create a seamless connectivity experience to make Lucid vehicles more enjoyable, advanced, and convenient for our customers," said Faisal Sultan, Vice President and Managing Director, Middle East, Lucid. "We are extremely excited to bring these features to our customers in Saudi Arabia." This partnership with Lucid further strengthens stc's commitment to providing cutting-edge technology solutions and driving digital transformation both nationally and regionally. For more information on stc's ICT solutions and digital services, please visit https://www.stc.com.sa.