General Mohammed A. Al-Shareef toured the latest cars on display at the show, said the participation of world automobile manufacturers with their latest models offered evidence of fierce competition prevailing in the Kingdom. "Safety and technical specifications that various models on display carry exemplify the importance given by the manufacturers to the Kingdom's needs and quality standards," Arab News quoted Seraisry as saying. The opening was marked by some "launch and reveal" events. "The wide range of world models on display will surely make it difficult for potential buyers to make their choices," the minister said. The participation of some of the world's leading car manufacturers with their prestigious models also goes to prove the regard given for the Kingdom's reputation as a market for premium brands and performance vehicles, he added.