MOBILY has honored resellers from its Shariki Plus program during an Iftar attended by senior executives of the company and partners of the initiative. At the event, held in the Crown Plaza Hotel, Jeddah, two Mercedes cars and two Toyota cars were awarded by Mobily to the best distributors in the Western region for their efforts over the previous 12 months. The Shariki Plus program aims to motivate Mobily's current distributors in order to increase sales and attract new partners. Distributors are divided into three categories - Platinum, Gold, Silver - with benefits and rewards awarded to the most productive distributors from each category as a means of enhancing competitiveness. This program reflects Mobily's commitment to strengthen strategic relationships with its partners, particularly in the retail sector and with key distributors. Furthermore, Shariki Plus has been successful in serving the strategic objectives of management at distributors, augmenting Mobily's reach to customers and boosting sales. Mobily also provides 24/7 support for distributors, facilitating their work considerably. One of the most important objectives of the program is to achieve a wider market spread of Mobily sales points in order to retain the company's position as one of the largest and strongest brands in the Kingdom of Saudi Arabia. Mobily continuously seeks to develop its businesses by signing agreements which provide added value to its partners and contribute to the company's business development. In particular, Mobily has made efforts to support subscribers, whether geographically or through its unique services and special offers. — SG