ALISSA Auto, a member of Abdullatif Alissa Group Holding and official dealer of Nissan vehicles in the Kingdom, embarked on its new promotional campaign for the holy month of Ramadan this year. The campaign offers unbeatable promotions on 2015 Nissan Patrol, Sentra and Sunny models. As well as the promotion includes 2014 Nissan Altima, Maxima, Z370, Juke, Qashqai, Xterra, Armada, Tida, and Navara. Furthermore, Alissa Auto has made a great offer on the 2014 Nissan four-wheel-drive Pathfinder with a fascinating price starting from SR107,900. Alissa Auto's campaign comes after the smashing success of its previous, nationwide promotions, though which Nissan had proved its status in the local market and the great recognition the Nissan brand enjoys among Saudi customers, who enjoy Nissan's unprecedented offers and advanced technology in various 2014 and 2015 models. This Ramadan promotion, which is slated to last until the end of July, would permit customers to get rebates when purchasing any of the vehicles included in the promotion and gain roadside assistance. “This promo is in line with the company's ambition to take its sales and aftersales services to the next level and give its customers added value and a lot of important features,” said Essam Mojalid, Alissa Auto's Chief Executive Officer. “Alissa Auto strives to make it easier for customers to own Nissan cars all over the Kingdom with valuable offers that meet the needs of every client, supported by the best maintenance and genuine Nissan spare parts, wherever they might be in the Kingdom.” The new promotion is part of Alissa Auto's drive to expand throughout the Kingdom and solidify its already strong presence in the national auto market, helped by its promise to its clients, under the banner “Innovation that excites,” which the company strives to translate into reality with great cars and great aftersales services, all available to clients through convenient offers that meet their needs and wants. — SG