Mobily is celebrating its tenth anniversary since launching commercial services in Saudi Arabia with a campaign called #عشرة_موبايلي (Mobily 10). The initiative, which will be the company's largest ever media and advertising campaign, will run throughout the holy month of Ramadan. Mobily is renowned for being the best and most innovative telecommunication company in the region and this campaign sees the company thank its customers for the past 10 years while reflecting the strength of its business strategy and commitment to focus on the satisfaction of subscribers, in line with the company's vision. The campaign will be followed by a comprehensive range of special offers, including free gifts for all Mobily subscribers. The #عشرة_موبايلي media and advertising campaign will see the appearance of many Saudi celebrities, such as football stars Majid Abdullah and Saleh Alnaimah, well-known actor Abdullah Alsadhan, Saudi Rally Champion Yazed Al-Rajihi, social media superstar Yusuf Aldakhel, the famous TV character Baba Farhan, and the photographer Mutib Alhadifh. The #عشرة_موبايلي campaign will continue throughout the entire month of Ramadan via newspapers, TV Channels and across social media networks, enabling the company to communicate with customers through all available media channels. Mobily is considered to be one of the most prominent and powerful brands in the Kingdom, with the name associated with breaking the telecom market monopoly in Saudi Arabia. Mobily has further helped to develop the market by introducing many new products and services, such as 3G and 4G Networks, iPhone and BlackBerry, and many others. — SG