Toyota has raised the bar yet again in the mid-size sedan segment with a bold, bumper-to-bumper redesign of the new Toyota Camry to open a new chapter in the illustrious history of the world's most popular mid-size sedan. With a striking new design, new model grades, and more dynamic handling, the new Toyota Camry which is being introduced in the Middle East, is Toyota's best ever Camry and puts the hot-selling model truly in a league of its own. According to the car's Chief Engineer Masato Katsumata, the new-look Camry was developed for customers who want a car with more emotional styling and greater driving enjoyment. “We wanted to produce a Camry that appeals to its traditional customers as well as to younger buyers,” he said. As a result, the latest Camry is the boldest-looking Camry ever. The car is more expressive, more athletic and more confident.” Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative Office, Toyota Motor Corporation, said “the new Toyota Camry blends an evolution of the car's features– such as comfort, efficiency, reliability and safety – with a more appealing design and engaging driving experience. With its striking hood lines and statement-making front grille, the car is designed for those who dare to be bold, and combines refinement and performance like never before. I would like to thank our customers in the region for their loyalty and support over the years. The new Camry is our way of repaying their trust by making a truly special vehicle for them.” Since its debut in 1982 and subsequent evolution over six generations, Camry has come to be embraced by people around the world for its excellent performance, ride quality and its high level of QDR (Quality, Durability and Reliability). The car has established an unshakeable presence in the standard mid-size sedan market – both in the Middle East and around the globe – selling more than 15 million units worldwide. “The Toyota Camry has been a fixture on Saudi roads for ages,” said Dr. Adel Ezzat, Managing Director of Marketing at Abdul Latif Jameel, authorized distributor of Toyota in Saudi Arabia. “The Camry has had many changes incorporated into it through many generations, and it is still paving its way at the top of the midsize sedan totem pole today, not only in the Kingdom, but the world over.” “We are very excited about the latest generation of the Camry, which sets new standards for many features this very popular brand has always been known for,” he added. “Today, we are witnessing along with you the continuation of the drive of innovation, reliability, performance, flexibility, and solid build quality. We are confident that the latest Camry will amaze its enthusiasts like no other Camry has done before, thanks to its unique, modern styling and elegant design cues, both inside and out.” For its latest upgrade, Toyota designers and engineers re-design nearly every exterior surface of the car, with only the roof remaining unchanged. The new, upscale interior features premium, soft-touch materials throughout the spacious cabin, and advanced instrumentation with intuitive controls helps keep the driver's eyes safely on the road ahead. The new Toyota Camry is offered in the Kingdom market in several variants – the GL Standard, GL, GL limited, GLX, GLX Premium, XSE and XSE Premium. With a history of more than half a century of outstanding success, the partnership between Toyota Motor Corporation and Abdul Latif Jameel Company (ALJ) has grown into the leading automotive dealership in the Kingdom of Saudi Arabia and the biggest Toyota independent distributor in the world. Captivating Design An aggressive looking front bumper and grille and pronounced side character lines give the new Camry a far more expressive style. It's a sleeker look that's also slightly longer and communicates a dynamic stance and presence. In profile, a pronounced body line starts from the Camry's muscular front fender and spans across the doors and rear quarter panel, conveying a sense of motion. Sleek new headlamps are the eyes in a new Camry face that makes an immediate impression. The new Toyota Camry offers LED low and high beams, and front turn signal indicators and LED DRLs are integrated for an elegant appearance. Tail lamps wrap around into the tapered rear quarters for a more sophisticated look, while 17-inch wheels express an impressive performance, helping motorists get the most out of their drive. The new Camry has an interior that thrills before the driver even starts moving. With its intuitive top-flight technology and high-contrast stitching, the cabin feels more like a cockpit than anything else, and the driver-focused layout is designed to reduce distraction. A sleek center stack with 4.2-inch TFT screen makes it easy to access content with an information layout which is simple and easy to understand. Sit inside the new Toyota Camry to very quickly see, and feel, the difference. Genuine leather-trimmed surfaces are situated throughout the cabin, and trim elements are finished in wood-grain-style accents and satin chrome. A new generation frame construction has been adopted for the front seats to provide enhanced comfort. The front seatback height and the cushion shape have been modified, increasing the surface area that contacts the body, resulting in comfortable and anti-fatigue seats. A power 8-way adjustable driver seat and 4-way adjustable front passenger seat are also available. The rear seats split and fold forward so passengers can carry more things, and the ample leg room makes this space ultra-versatile, ensuring the Camry has some real utility that's eager to be put to good use on the next trip. Extensive real world road testing to fine-tune cabin noise levels has resulted in the creation of a cabin that allows those inside to easily hold a conversation and enjoy an unmatched level of quietness that stands out in its class. This special attention to reducing unwanted wind and road noise has resulted in the quietest-ever Camry cabin. A high performance yet compact, lightweight and fuel efficient air conditioning system has been adopted to deliver top class cooling and comfort while being environmentally friendly. The independent left/right temperature controls allow separate temperature zones to be automatically set for the driver and front passenger seats. Adding to the class-leading comfort and utility quotient of the new Camry is the availability of a 10-speaker JBL, resulting in efficient sound. The new Toyota Camry is available in 10 colors, including two new colors - Dark Blue, a modern and rich metallic blue color with bright sparkle that indicates power and function, and Light Blue which expresses longevity, elegance and sophistication. Several interior colors are also available: Ivory, Black. Top-Class Performance If the new Camry looks like a stunner, it drives like a dream. The car features a 2.5 liter four-cylinder engine that produces 181 horsepower and 235 NM of torque, allowing it to deliver best-in-class engine performance and quietness. The engine employs Dual Variable Valve Timing with intelligence (Dual VVT-i) which controls valve timing on both the intake and exhaust camshafts for optimal performance and efficiency at all engine speeds. A 6-speed automatic transmission enables smooth manual-like shift feeling and is complemented by an innovative flex-start control that proactively engages the lock-up clutch when starting off to enhance power transfer efficiency and lower the engine speed, contributing to excellent fuel economy. The newly developed Electric Power Steering (EPS) on all the new Toyota Camry models is tuned for better on-center feel, enhanced stability and more direct-feeling steering inputs. The use of the latest in efficient, lightweight and low-emission technologies has helped reduce kerb weight while ensuring high performance across the entire rev range. A preload differential that provides torque to limit the differential motion under light loads or low rotational speed differences helps the car realize excellent starting off performance and straight line stability. The chassis and body structure are bolstered with additional spot welds, enhancing rigidity for better ride quality. Re-tuned suspension and steering systems along with optimized aerodynamics take the new Toyota Camry's handling to a whole new level of responsiveness. Comprehensive Safety Features The new Toyota Camry continues Toyota's comprehensive approach to safety to ensure peace of mind for customers, with the car coming equipped with an array of safety features designed to give them the confidence they need every time they take the car out for a spin. These include Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA), and more. For e.g, EBD control utilizes ABS hydraulic control to optimize the distribution of braking force between the front and rear wheels in accordance with driving conditions and vehicle load. In the case of Brake Assist, if the brake pedal is suddenly and rapidly depressed, it helps the driver with braking by generating a larger braking force. The new Camry also employs an advanced collision safety technology designed to not only ensure occupant safety but also to reduce pedestrian injuries. The body construction disperses collision energy through many frame components for effective energy absorption, thereby controlling cabin deformation to ensure survivable space after a collision. The front bumper absorber has been given a concave shape in order to reduce intrusion by controlling vehicle under-ride in a frontal collision. There are also a suite of convenience equipment that includes Rear View Monitor with Guide Lines, a Parking Assist System that alerts the driver when approaching obstacles in blind spots behind, and a Back Sonar System that uses ultrasonic sensors to detect obstacles behind the vehicle and informs the driver of the position and distance between the sensors and the obstacle using a buzzer. The new Camry features 6 SRS airbags, including driver's airbag and knee airbag, front passenger airbag, front side airbags and full-length side curtain airbags that help reduce the collision energy imparted to occupants' heads in the event of a side collision. In addition, it is provided with 3 point Emergency Locking Retractor seatbelts for the driver along with 3-point Automatic Locking Retractor for the front passenger and rear seats. Distinctive Statement Bold, aggressive and stylishly modern, the new sport model (XSE) makes an immediate design statement with its smoked chrome upper grill, piano black lower grill and dark chrome coated headlamps. The car's edgy look injects some serious high-end sportiness to the Camry nameplate. The XSE grade comes loaded with a raft of exclusive features in the form of automatic air conditioning control panel, sporty seats dressed in Alcantara and genuine leather, a newly designed two dial Optitron meter, and race-inspired paddle shifters that put the power at customer's fingertips. The Camry XSE also gets 17-inch wheels and more sharply tuned suspension and steering along with satin chrome ornamentation with an enhanced quality feel that helps reduce light reflecting from each part. Additional under covers fins have been adopted leading to excellent aerodynamic performance and handling stability. A total of 9 exterior colors are available for the XSE grade which includes Super White 2, White Pearl CS, Gray M.M., Dark Steel MC, Silver ME, Attitude Black MC, Red MC, Lt. Yellow M.M. and Dark Blue M.M. The distinguished relationship between Toyota and Abdul Latif Jameel goes back more than 50 years, during which the company grew to become one of the leading automotive concerns in the Kingdom, and one of the world's largest independent Toyota distributors in the world. Based on a policy that always puts the guest first and demands nothing short of excellence, ALJ's companies provide support for the great ubiquity of Toyota vehicles in the Saudi market through a sprawling network of strategically placed sales and service centers, which provides happy motoring and peace of mind to clients wherever they might be in the vast Kingdom. — SG
