Abdul Latif Jameel (ALJ) has launched the 11th generation of Toyota's record braking Corolla model. With 47 years of success and close to 40 million sales in the world behind it, the new Corolla reflects a bolder and more dynamic vehicle which will redefine consumer perceptions about this iconic sedan. Adel Ezzat, Managing Director of Toyota Marketing Operations, ALJ, said: “The Corolla has been a record breaker from its introduction in 1966. When the first Corolla rolled off the production line it was witnessed by 1.3 million Japanese. Today, an unbelievable 80 percent of all Corollas made between 1986 and 2006 are still on the road. Due to the success of the Corolla, ALJ is a pioneer of motorization the Kingdom through its legendary partnership with Toyota Motor Corporation (TMC) that has lasted more than half a century.” No other model has reached the 10 million production mark faster than the Corolla, hence the 11th generation was launched in a manner that befits its rank. The Corolla's design theme combines clean lines and balanced proportions to give the new vehicle an immediate visual impact through a more sophisticated and advanced look. At 4,620 mm long, 1,775 mm wide and 1,460 mm high, the new Corolla is 80 mm longer and 15mm wider, yet 5 mm lower, than its predecessor. The 2014 Corolla presents a more compact and sportier appearance through a basic shape that tapers at the front and rear of the vehicle. A luxury feel is expressed through a 3-dimensional layout of the turn lamps and horizontally long LED-type DRL (Daytime Running Lamps) clearance lamps. The 2014 Corolla's interior matches the visual impact of the exterior and adds a new level of refinement. The new Corolla's longer +100 mm wheelbase creates a more spacious interior, to offer outstanding rear legroom. While the all-new 2014 Corolla includes amplified elements of style and design, the engineering effort focused on handling to complement the Corolla's legendary reliability. The Corolla offers two engine variants. Customers can choose a 1.6 L Engine which has 4 cylinders, in-line Twin cam, 16-valve DOHC with Dual VVT-I, Electronic Fuel Injection System, maximum power of 121 HP (Net) and maximum torque of 15.7 KG-M. The second option is a 2.0 L Engine which has 4 cylinders, in-line Twin cam, 16-valve DOHC with Dual VVT-I, Electronic Fuel Injection System, maximum power of 143 HP (Net) and maximum torque of 19.1 KG-M. In terms of transmissions, customers can choose an automatic transmission which has a 4-speed Super ECT (Electronic Control Transaxle). The Corolla comes with 15-inch steel wheels which feature full wheel caps, and 16-inch aluminum wheels. One of the unique features of the new Corolla is the quiet comfort that distinguish the Corolla from other sedans. This has been achieved by effectively adopting sound insulation structures and sound proofing materials throughout the cabin. The new Corolla has been engineered to provide the highest active and passive safety standards, and enhanced pedestrian impact protection. The collision safety performance of each component has been maximized through extensive CAE (Computer Aided Engineering) and repeated experimental prototype testing. In the case of the brake mechanisms, the brake booster characteristics have been changed to enhance the brake feeling. The Brake Control System has ABS (Anti-lock Brake System) with EBD (Electronic Brake force Distribution) to help ensure vehicle stability during braking. A Brake Assist feature is also available. From a Passive Safety viewpoint, the Corolla's Impact Absorbing Body Structure absorbs and disperses impact energy during collision. The adoption of numerous energy absorbing components offer significantly improved pedestrian protection in the event of a frontal impact. To help reduce the impact of a collision on occupants, the Corolla is equipped with SRS airbags for the driver and front passenger. For the driver & front seats, there is a 3-point ELR (Emergency Locking Retractor) seatbelt with pretensioner and force limiter while the rear seats have 3-point ELR seatbelts to ensure safety for passengers. Moreover, low friction webbing has also been adopted in all seatbelts to help reduce pressure on the occupant's chest when wearing the seatbelt. — SG
