RIYADH – Etihad Etislalat (Mobily) has launched “Hala 19” which enables the customers to perform on-net and cross-net voice calls for 19 halalas only, and sending national and international SMS for 19 halalas. Hala 19 introduces best value for money as the 1MB will be for 15 halalas. This reflects the competitive advantage of Mobily, which convoys with CITC direction to reduce the calls' cost in the kingdom. Current customers can benefit from Hala 19 by sending 19 to 1100 or dialing *1919# . Mobily adopts innovation as one of the most important values to growth continuation. Therefore, the company provides a low rate of 19 halalas trough Hala 19. Launching Hala 19 is a part of Mobily's keenness to meet the customers' needs, since most of the company's marketing promotions and operations adopt on this fundamental in order to ensure better future. Mobily pays more attention to prepaid packages customers, so the company seeks to ensure its outlets readiness to serve them and provide the best possible methods for recharging the balance. — SG
