SAMSUNG Electronics Co., Ltd., leader in home entertainment for nine consecutive years, unveiled at its brand shop at Red Sea Mall last Thursday the all new SUHD TV in its 55, 65, 78 and 88 inches large screens – setting a new standard in premium UHD content and elevating the viewing experience to new levels. The event's distinctive approach was highly appreciated by the present customers and members of the press who benefited of a live demonstration and a first-ever hands-on experience of the TV. The innovative SUHD TV celebrates a major milestone in the UHD era. It has a number of new and exciting features: its SUHD re-mastering engine delivers an unrivaled viewing experience while its stylish curved design provides viewers with a more immersive viewing experience and its Smart TV functions are now powered by Tizen, giving viewers easy access to their favorite content. KeeWon Park, General Manager at Samsung Electronics in Saudi Arabia, said “we kick-started TV content back in 2008 with the birth of content-oriented TVs that easily connected to the internet and USB devices. We then started off the widgets service then created the multi-device application. 2011 was a turning point in our Samsung Smart TV history when we introduced the Smart Hub until we reached today the ultimate curved Samsung SUHD TV powered by Tizen which embodies the future entertainment experience.” He added: “Samsung provides the leading picture in the industry and will continue to do so with our SUHD TVs. Consumers can trust that we are more committed than ever to consistently deliver a superior home entertainment experience for years to come.” Utilizing Samsung's proprietary, eco-friendly nano-crystal technology and intelligent SUHD re-mastering picture quality engine, Samsung SUHD TVs demonstrate groundbreaking advances in contrast, brightness, color reproduction, and detail to deliver an overall superior picture quality experience. Samsung unveiled the SUHD TV, powered by a proprietary, eco-friendly nano-crystal display technology which transmits different colors of light depending on their size to produce the highest color purity and light efficiency available today and, an intelligent SUHD re-mastering engine which automatically analyzes the brightness of images to minimize additional power consumption while expressing stunning contrast levels – producing images with much darker blacks and an elevated brightness, two-and-a-half times brighter than conventional TVs with twice the color adjustment points. Samsung SUHD TV will feature Samsung's Chamfer bezel design, adding more depth to the TV screen, and the elegant frame makes the TV look like a piece of art when mounted on the wall. SUHD TV has a soft, textured and shirring design on the back, ensuring the TV maintains its stylish edge from any angle. All of Samsung's Smart TVs, including the new SUHD TV, will be powered by Tizen, an open-source platform that supports the web standard for TV app development. Thanks to Tizen, Samsung's new Smart TV platform not only has a bevy of new features, but it also allows consumers intuitive access, a more integrated entertainment experience, and more choices for content than ever before. The new user interface for Samsung's Smart Hub is more responsive and playful, allowing users an easier access to the content they want. It is simplified to just one screen, displaying your most recent content and tailored content recommendations for even more entertainment options. With Quick Connect, Samsung Smart TVs automatically recognize Samsung smartphones once paired via BLE (Bluetooth Low Energy) technology. Consumers can share video content from their Samsung smart phone to their Smart TV with the press of a button. Also, users can watch TV through their mobile devices without any apps or complicated pre-settings. Consumers will be able to view UHD movies and TV shows from providers such as Amazon, Comcast, DIRECTV and M-GO. In addition, Samsung has enabled a new UHD movie download service utilizing its existing UHD Video Pack in partnership with M-GO, a premium TVOD service and joint venture between Technicolor and DreamWorks Animation. Samsung Sports Live allows users to watch live games while simultaneously checking team and player stats on the same screen. Samsung has also partnered with global games companies for a large and varied games catalogue. The Samsung SUHD TV will be available in Saudi Arabia in the following screen sizes: 48,50,55,60,65,78, and 88 inches. — SG
