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Dar Al-Hekma's second fashion show becomes an industry hit
Published in The Saudi Gazette on 13 - 05 - 2015


Saudi Gazette report


JEDDAH — Dar Al-Hekma University hosted its second fashion show on Sunday that featured the work of its second batch of fashion design undergraduates.
The event, titled “Luminosity” was held under the auspices of Princess Reem Bint Muhammad Al-Faisal. President of the university Dr. Suhair Hassan Al-Qurashi said: “Providing such events to our students before graduation exposes them to industry leaders of their prospective industries and gives them a head start in their careers.
“Dar Al-Hekma University's students stand out because of the combination of their high caliber and the opportunities the university provides for them.”
Along with industry leaders, families of participating students attended. The event started with an opening speech by the department chair for the fashion design program Dina Kattan, who then introduced the sophomore and junior students' work.
Afterward, models wearing three-piece collection garments designed by senior students scheduled to graduate this year took the stage and were graded by four judges.
Kattan said: “I am so proud of the work my students presented today; they worked really hard and they deserve a big hand. “Everyone was impressed with the level of creativity and attention to detail they demonstrated.”
The judges were Batool Jamjoom, businesswoman in the fashion industry and manager and owner of Jamjoom Fashion House; Amra Alabdalilsharif, director of the innovation and visual merchandising department at Rubaiyyat; Dalal Al-Hasan, a fashion designer; and Aram Kabbani, Dar Al-Hekma alumna and fashion stylist.
The grades students received during the fashion show will form part of their final grade. One of the students whose designs were featured at the show, Zahar Algain, said her collection was inspired by Mexican artist Frida Kahlo.
“Studying fashion has altered my perspective. I view fashion, in the same way that I view life; it's a matter of balance and proportions.
“My interest in avant-garde fashion has led me to believe in using creativity to solve difficult situations. Algain's collection was meant to blur the line between art and fashion.
“It is inspired by Frida Kahlo but with a fictional twist. “The story behind my collection is a daydream, a magical love story, an artwork; it is splattered with Frida's colorful soul and spirit.”
Following this women only event, Dar Al-Hekma is organizing a one-day fashion design exhibition on Tuesday, which is open to all. The event starts from 7 p.m.


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