REDTAG, the region's leading value fashion, lifestyle and home ware retailer, has opened its 16th store at King Abdulaziz Road, Tathleeth in the southern region last March 25. The new store was inaugurated by Riab Mohammed Hassan, Secretary of Governor, Tathleeth in the presence of REDTAG management, staff and a large gathering of customers. Shehbaz Shaikh, Country Head of REDTAG Saudi Arabia & Bahrain, said ‘”the new showroom which is our 98th showroom in KSA, consolidates our position as a leading retailer of fashion, lifestyle and home-ware products to the mid-market segment.” The showroom will offer a wide range of apparel and accessories for men, women, children and infants as well as home ware. Value-driven customers with active and demanding lifestyles will be delighted to know that REDTAG refreshes its collections frequently to ensure that each store always offers the latest international trends in fashion and home ware - at the most affordable prices. “Customers visiting the new REDTAG showroom will find the same value elements that they have come to expect and appreciate in our brand,” added the country manager. Ernest J. Hosking, CEO of the REDTAG Group, said “by opening our 98th REDTAG store in KSA, we have taken a significant step forward in our plan to position REDTAG as a fashion retailer who makes the shortlist of any price-sensitive shopper in KSA. REDTAG is already a force to be reckoned with in Bahrain, Kuwait, Qatar, UAE and Jordan. We want the brand to achieve the same stature in KSA during 2015. Shoppers at the Taif REDTAG store can expect to pick up the latest fashion wear and home ware at affordable prices. They can also expect to see new collections in the store regularly and frequently.” Being a value-focused retailer offering a range of fashions for the entire family and home-ware for budget-conscious shoppers, the REDTAG brand offers the latest in fashion and accessories for men, women, children, Infants and newborns, supplemented by comprehensive range of merchandise for the home, dining, bed, bath as well as home décor items and toys. REDTAG brand becomes a compelling proposition in the retail market. — SG