FOR the first time in the Kingdom of Saudi Arabia, taxi users can now enjoy a free meal by just taking a taxi ride using the Easy Taxi application as of today (Feb. 25) in an effort to make each ride more enjoyable and rewarding. All you need to do is just download the Easy Taxi application and take your first ride and get your free food voucher. Easy Taxi has joined hands with online food portal Hellofood to encourage people to use the safest and most convenient method of transportation; via Easy Taxi. Dr. Mahmoud Fouz, CEO of Easy Taxi Middle East, said: “This campaign aims at rewarding all passengers who will take their first ride with Easy taxi this week and to encourage old passengers to keep using the number one taxi application in the world more often”. He added: “Accordingly, our focus is currently on maintaining our customers and gaining their loyalty.” With safety and security in mind, the app also allows users to track their taxi, view the photo and details of the driver, and don't need to wait anymore. Easy Taxi, one of the world's leading mobile taxi apps, is rapidly expanding its services in the Middle East. As the first app connecting trained and tracked drivers with passengers in the Gulf, Easy Taxi has experienced significant growth and demonstrated success in Jeddah, Riyadh, Bahrain, Jordan, Kuwait and most recently Qatar. Passengers can freely download the App on Androids, iOS, Blackberries, and Windows Phone devices, as well as for B2B clients through Easy Taxi Pro and Easy Taxi Corporate solutions. Easy Taxi is backed by iMena Holdings and is part of the Middle East Internet Group (MEIG). — SG