Etihad Etisalat (Mobily), has launched Mobily App in Windows Phone official store in cooperation with Microsoft and Nokia. This milestone makes Mobily the first company in Middle East that launches such applications which allows subscribers to browse, buy, and download apps. The store contains applications that aim at enriching the Arabic content and supporting Arabs app developers. The store can be visited by both pre-paid and post paid subscribers through smart phone which are operated by Windows Phone8, whereas “Mobily Apps” will appear in the main menu of the official store. Further, Mobily earlier launched Mobily's Windows Phone App that provides answers to queries through customer service system CRM. The App also allows the users to manage services and to know latest promotions. Mobily is pioneering application sector in the region for being initiative in launching the first Apps store that contains free materials to enrich Arabic content. The Mobile Show honored Mobily for the Apps store the company had launched. – SG
