JEDDAH — Electrolux, a global leader in home appliances, celebrates its exclusive partnership with First Distribution Company, a wholly-owned subsidiary of the Al-Faisaliah's Electronics. Electrolux invited key distributors and resellers to the official launch in Jeddah to highlight their expansion plans throughout the Kingdom of Saudi Arabia. Electrolux's innovative range of laundry, kitchen, cooling and air-conditioning appliances combined with Al-Faisaliah's long standing 40 years' experience in consumer durables serves to highlight Electrolux's commitment to retailers and consumers throughout the Kingdom – giving Saudi home-owners the opportunity to own cutting-edge domestic appliances. “The collaboration between Al-Faisaliah, First Distribution Company and Electrolux is a very exciting one for us, working with a partner who has for many years built strong relationships with some of Saudi's most influential distributors. The project allows us to work closely with each other to ensure the best possible products are in the market for Saudi consumers,” said Massimo Marcarelli, Managing Director Sales Division Middle East, Electrolux. “We are very excited to take this partnership further with Electrolux. We are aiming to bring high-end, European-designed products to all Saudi consumers. – SG
