Al Hassan Ghazi Ibrahim Shaker Company, the sole distributer of LG air-conditioners in the Kingdom has launched a big promotional campaign under the umbrella of “Scratch & Cash.” The campaign offers its customers a chance to get up to 100-percent cash back for any purchased LG air-conditioner. The campaign, which was launched on April 24 and will last until June 30, allows customers to receive a scratch card for each air-conditioner purchased. If six yellow stars are revealed in the scratch card, the customer retrieves 100-percent of the price of the LG air-conditioner, 50 percent for 5 yellow stars and 5 percent instant cash for 4 yellow stars. In addition, the company will reward customers who like Al Hassan Ghazi Shaker's Facebook page and enter the required data in the designated application available on the company's Facebook page with 300 valuable gifts that will be distributed during the campaign duration. The cash back can be claimed at all Shaker showrooms and certified dealer shops across the Kingdom. Al Hassan Ghazi Ibrahim Shaker said the campaign was in response to customers' demands for the latest LG air conditioning technology. Maissam Hannawi, Vice President for Sales and Marketing at Al Hassan Ghazi Ibrahim Shaker Company, said: “The launch of this campaign comes in line with the pioneering role of the company in the Saudi market — earning the leading role by providing the finest, highest quality air conditioning solutions in the Kingdom, through offering optimum prices and premium after-sales service.” He added: “The importance for all customers to take benefit of this unique campaign emphasizes the company's vision for constant communication and engagement with customers in the Kingdom, in line with providing desired services and quality products.” Earlier this year, Al Hassan Ghazi Ibrahim Shaker company and LG air conditioners launched its 2014 lineup of products that fully comply with the new rules and regulations sent by the government to reduce the level of energy consumption. Among the launched products was the new “Inverter V" air-conditioner that earned 6 stars rating from SASO for its high efficiency, saving up to 60 percent of energy consumption compared with traditional air-conditioners. This is in addition to providing several key benefits that include less energy consumption, larger capacity, trendy designs and its ability to secure a healthy environment through its Plasmaster Cyclotron filter that works efficiently to remove odors and smoke. Al Hassan Ghazi Ibrahim Shaker was established in 1950 as one of the first companies that introduced air conditioners and appliances in the Kingdom. The company obtained distribution rights for many of the leading global brands. Throughout the years, Shaker Company has become a household name as distributor of home appliances and air-conditioning in the Kingdom. Shaker is the sole agent of LG in the Kingdom. — SG