THE Ritz-Carlton, Riyadh has marked the launch of its environmental campaign “Green Earth, Clean Earth” by planting over 300 trees in the surroundings of the hotel in support of the global initiative, ‘Clean up the World'. 100 of the ladies and gentlemen of The Ritz-Carlton, Riyadh participated in the campaign in an effort to give back to the community and preserve their natural environment. “We are constantly looking for ways to support our community, and the ‘Green Earth, Clean Earth' campaign is a great way to highlight our ongoing commitment to working together for a better environment,” said The Ritz-Carlton, Riyadh General Manager Adel Al Mahboob. “We are thrilled to see that so many of our Ladies and Gentlemen here at The Ritz-Carlton, Riyadh took part in this initiative to actively support the community, proudly demonstrating the company's long term vision.” Through its corporate social responsibility (CSR) program, Community Footprints, The Ritz-Carlton focuses on three key areas: Hunger and Poverty Relief; Child Well-Being; and Environmental Responsibility. As part of the company's commitment to the environment, there is a Ritz-Carlton Environmental Action Conservation Team (REACT) at each hotel, focusing on sustainability projects within the property and working together to make changes and improvements that benefit the environment. These efforts are resulting in reductions in the use of natural resources and support The Ritz-Carlton Hotel Company's goal to reduce energy and water consumption by 20% by 2020 (baseline 2007). The environmental campaign, ‘Clean up the World', which is held in conjunction with the United Nations Environment Program (UNEP), inspires and empowers communities from around the globe to preserve their environment. Now in its 20th year, ‘Clean up the World', is one of the largest community-based environmental campaigns in the world. — SG
