House of Lux, an event beaming with beauty, fashion, glitz and glamor, took center stage for the third time in a row on Oct. 1 at The Address Dubai Marina and gave two lucky Lux consumers the chance to become high-end fashion designers. House of Lux, along with its three renowned experts, provided the participants with in-depth knowledge and expert advice in fashion and styling. Ten Lux fans from around the region had a chance to showcase their designs on the Lux catwalk with two final winners selected by the judges. Bissan Abu Zainab representing the UAE and Hanna Iskandar from Saudi Arabia each received AED/SR 100,000 which will support them with the launch of their personal fashion business. Lux, one of Unilever's beauty brands, has partnered with established and international fashion designer Abed Mahfouz, the lead judge in the fashion competition. Abed also presented his latest collection in an exclusive fashion show. The Abed Mahfouz brand has three product lines: Bridal, Couture and Ready to Wear all of which preserve a statuesque in design, quality and innovative designs. Madhusudhan Rao, Vice President of Marketing, Unilever North Africa and Middle East, said "since 1925, Lux has been bringing the best of beauty to every woman in the world. As an international beauty icon, Lux has captured the hearts of millions of women. “Today, we continue our mission of making every woman feel fabulously feminine. Partnering with the world's best perfume experts, we infuse the finest fragrances into every Lux body wash. By crafting each Lux shower to be a delight to the senses, we inspire women to feel and behave fabulous, every day.” Alanoud Badr, one of the region's most talented young fashion designers, was also judging the competition alongside Abed Mahfouz. Alanoud Badr is a Saudi fashion icon, and the designer behind “Lady Fozaza” – a blazers fashion line that was born in Dubai, expanding across the region and arriving today into celebrity closets like Kim Kardashain, Nancy Ajram and Lujain Omran. Alanoud trained the participants on the latest fashion trends, fabrics and giving different fashion styling tips which will help them in designing their dresses. The other prominent expert at the event is Dana Hamdan, a talented fashion stylist and consultant who has become a regular fixture in the local and regional media after gracing the front cover of many prominent Arab magazines. Dana is also an actress and TV presenter most recently hosting with her sisters the TV show ‘Sister's Soup,' an entertaining live program where they welcome star guests and chat with them about their secrets, rumors around them and what goes on in their lives. At the event, guest had the chance to experience and walk through the entire history of the brand, showing them the innovations done through the years. Guests also enjoyed the first look of the new range of Lux shower gels at the final event. House of Lux is an initiative by Lux responding to the need for today's woman to feel and live like a star and give them the royal and million-dollar feeling of beauty and glamor. Lux believes that all women are beautiful and House of Lux is a platform that brings out their beauty. — SG
