Raza Beig with Salman Khan. — Courtesy photo DUBAI — Charity, cause awareness and fashion all came together as Being Human, a brand owned by Salman Khan, was launched across fashion labels Splash and ICONIC stores in the region. The brand which supports Being Human is The Salman Khan Foundation which was unveiled in Dubai in a press conference held at The Address, Dubai Mall. The conference was attended by Salman Khan along with the Being Human team and CEO Raza Beig of Splash and ICONIC. Being Human was launched in 2007, when Salman Khan envisioned a concept that would support the underprivileged. The foundation has a unique model wherein it is a lifestyle brand at the front-end and a registered charitable trust at the back-end. All royalties from the lifestyle brand go to support the twin causes of education and healthcare for the needy. Salman's passion, love and dedication for the brand ensures that he not only wears the product, but also signs off every style, which guarantees his connection with the customer and the product. Speaking at the press conference, Khan said, “We have had an overwhelming number of requests from the UAE asking us to launch Being Human clothing here. I am delighted that Splash and ICONIC will now make Being Human clothing available across the region. All fashion labels are about looking good, Being Human is also about doing good." Talking at the press conference Beig said, “Salman is a true cinematic and cultural icon who is loved equally for his movies and philanthropy. Being Human is an integral part of Salman's life as he is personally involved in building the brand and extending it to a collection that is hip, cool and funky – and one where the message stands out loud and clear. In Salman's own words, wearing Being Human means you “look good, do good" because you help people by the simple act of slipping on your clothes every day." “The fundamentals of Being Human are very similar to those of Splash and ICONIC – affordable yet making a style statement, with the addition of a clothing line with a conscience. With the brand being available in key markets across the region, we have strived to make Being Human reach the masses so that the cause is widely popularized. With our reach in terms of number of stores, we are giving every consumer an opportunity to be a part of the Being Human Foundation," he further said. As part of the launch, Salman also visited the Splash store in Mall of the Emirates and ICONIC in Deira City Centre to meet and interact with his fans where he received a warm welcome from the people of Dubai. Raza Beig, also went ahead to thank Manish Mandhana, Managing Director, Mandhana Industries for introducing Being Human to the brand and actively promoting the launch. The line-up will offer 29 options in t-shirts for men while carrying the signature Being Human tagline which is the core and the underlying principle. Semi-formal trousers, denims, shorts and shirts in various styles are also part of the entire gamut of offering from the brand. So all you fashion-savvy people, rush to your nearest store and get ready to rock the collection and support a cause while having fun with fashion! Lama Tours was the official travel partner for the brand's launch in Dubai. Asked whether Khan has any plans to conduct an event on Being Human in Saudi Arabia, Khan said, they do plan to visit and launch Splash and ICONIC. Khan and Beig happily agreed to the offer of Saudi Gazette being their official media partner for their Being Human events. Khan thanked the Landmark Group and Beig for their company's contribution and support toward the noble cause. SPLASH Headquartered in Dubai, Splash is Middle East's largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East and India. Founded in 1993 as a single brand store in Sharjah, Splash has grown over to 150 stores and 50 brand stores across 11 countries. With an eye for the latest global trends and reflecting an everyday attitude, Splash's ‘Fashion 365' binds together a collection that creates a definite style statement. Scaling new heights, Splash has taken a step forward into the world of fashion by realigning its product offering to meet the ever-changing lifestyle demands of its customer and re-instating their trust in the brand. Showcasing popular collections for men, women and teens, Splash has revamped its existing product portfolio and introduced a uni-brand concept across its stores. Offering and creating a unique shopping environment, this concept will give customers the ease of browsing through various collections, all under the brand name Splash but divided into categories like Splash Youth, Splash Woman, Splash Accessories, Splash Smart, Splash DNM and so forth. Alongside, Splash will also house a gamut of international brands under its portfolio like Lee Cooper, Bossini, UMM, ELLE and Being Human among others. As a brand Splash believes in constantly being a trendsetter in the region and has successfully created some of the biggest and most popular brand properties/events which have now become part of the social calendar of the region. With constant revamping of the marketing portfolio, newer forms of communication are added and channeled to keep the consumer involved. The Splash calendar and Splash Fashion Shows are by far the most popular annual and bi-annual events in the brand's portfolio of events. Splash has received several significant industry accolades that include being awarded the “Superbrand" status 2012 which is thrice in a row for the brand. Also listed in Forbes Arabia's “Top 40 Arab Brands" list, Splash has also been awarded first runner at the Grazia Style Awards 2010, as “Best place to Spend AED 500." A winner of several marketing awards of great significance, Splash has recently won the “Most Admired Marketing Campaign" at the Retail ME Awards 2011 along with the “Most Admired Retailer award." ICONIC ICONIC represents a unique spirit, making it different from any other fashion store in the market. It is a destination where fashion, innovation and lifestyle collide and caters to men, women and children. A brand that represents Fashion for the everyday ICON, regardless of gender, age or personality ICONIC offers fashion apparel, footwear, accessories, beauty, gifts all under one roof ensuring there is always something for everyone. Part of the Landmark Group, ICONIC is for the young at heart family who is stylish, trendy and out-going. ICONIC, the fashion lifestyle store was launched in February 2010 with a 70,000 sqft flagship store in Deira City Centre in Dubai. Showcasing the latest collections is the cutting edge fashion section of ICONIC that boasts of over 130 brands; with over 40 niche and cult brands available for the first time in the Region. ICONIC houses brands like Paul's Boutique, Lipsy, Lucy in the Sky, Philosophy, Adidas, Nike to name a few, along with interesting designer collaborations like Aisha Ramadan, Dar Al Hazar, among others. The format offers a unique combination of high-street and cult brands divided in sections like Trend, Youth, Smart, Boutique, Beach & Sport, Formals, Denim, Footwear, Lingerie, Accessories, Stationary, Gifts, Gadgets and Art giving consumers the opportunity to trade up or down at ease. In addition to a wholesome fashion experience, the store houses a flea market that further adds to the quirky attitude of the brand. The store's SOHO section is full of random and cheerful knick-knacks and gifts and includes a zone with a variety of books and a section for art and paintings. In addition, ICONIC has a complete beauty section with cosmetics, fragrances, skincare, hair care, nail care and bath and body products. Showcasing a variety, ICONIC is the quintessential place to shop for popular favorites. As part of the brand's achievements, ICONIC has recently won the “Most Admired Store Design" and “Most Admired Departmental Store Awards" for the year 2011 at the “Retail ME awards" along with being awarded the ‘Superbrand' status for 2012.
