Mobily celebrated the ninth anniversary of the launch of its operations in the Kingdom amid distinctive activities organized by the company under the “I C Transformation” slogan, in the presence of all its employees in Riyadh, Jeddah and Dammam. This year “we care” events were held exceptionally under the title “I C Transformation”, in a move that reflects the internal values of the company and the interest in its human resources and aspirations to highlight the transformation process experienced by the company from just a provider of traditional telecom to become a major influential player in the information technology and communications sector. Dr. Hamad Al Hashemi, Chief Human Resources Officer in Mobily, said Mobily cares about human capital which is the real wealth of the company, and we are fully aware of the importance of building a reciprocal communication language that will foster human relationships which will contribute significantly to build bridges of communication between family members of Mobily to ensure greater efficiency and professionalism. Dr. Al Hashemi added that "the activities of “we care” imply always an important message that shall be highlighted and how important and effective is the role it plays in the development of the company's performance. This year event is considered very special as Mobily is witnessing a unique transformation that requires additional effort and communication between Mobily family members, therefore the implicit messages of this year came all about "transformation". The activities of “I C Transformation” included many competitions and interesting programs that had been organized in a loving family atmosphere with the participation of all sectors of the company. Mobily relies on a strategy based on clear objectives that reflect the reality of the telecom sector and its accelerated growth. Mobily has achieved successes in participation with its human resources, which are considered by Mobily the major reason for the growth and development that was experienced since the start of its operations in the Kingdom for more than nine years, and through the threaded internal communication channels and social periodic activities that made all the company's employees one family. — SG
