JEDDAH — A digital supply chain will help tackle the challenges associated with petrochemical export growth but the GCC chemical producers must invest in local talent to operate these complex systems, according to a joint report by the Gulf Petrochemicals & Chemicals Association (GPCA) and Accenture. Released during the sixth GPCA Supply Chain conference, the “Chemicals Supply Chains in the Arabian Gulf: Chokepoints and Opportunities” report states that chemicals companies in the Gulf must look beyond efficiency and focus on attracting talent that understands rapidly changing markets. “Chemical producers in the GCC are well- versed in managing the challenges associated with multifaceted supply chains as this is an export oriented market,” said Dr. Abdulwahab Al Sadoun, secretary general, GPCA. “The industry will continue to earn valuable export revenues as the more and more products are added to the sector's portfolio.” The GCC's petrochemicals industry exported 63.4 million tons of chemicals in 2013, according to GPCA estimates, valued at $55.5 billion. The sector currently produces over 90 products, with the portfolio expected to expand to 160 products by 2020. According to the report, a digital supply chain reduces costs by applying more efficient logistics, decreases purchasing costs and supplies, and eliminates obsolete inventory while strengthening customer service, reaching new consumers and, ultimately, growing sales. While the GCC petrochemical industry provides direct employment to an estimated 140,000 people— including 32% of Gulf nationals—hiring information and analytics oriented employees will be the key to leveraging technological advantages. “As an industry that is growing in scale, depth and reach, the GCC petrochemicals sector needs a sophisticated workforce,” concluded Dr. Sadoun. “And while the technological and talent transformation will not occur overnight, the GPCA- Accenture report provides tools which the industry can use to achieve better results and realise its immense potential.” The GPCA is the voice of the industry in the region. Established as a non-profit organization in March 2006, it is the first trade association in the Gulf and the largest and most respected industry body representing the downstream sector in the Middle East. Today, the association has 232 members from over 30 countries, including the largest Arab world and multinational companies. Committed to providing a regional forum where stakeholders from across the industry share insights, solutions and new ideas, the GPCA has six working committees – Plastics, Supply Chain, Fertilizers, International Trade, Research and Innovation, and Responsible Care – and organizes six world-class events each year. The association also publishes an annual report and a regular industry newsletter, Insight and reports. Since its inception, the GPCA has raised the standard for industry-wide cooperation and continues to promote the region and its interests in the international policymaking sphere. — SG